Key Industry Sectors


Rich with Potential for Growth

The combination of rich black chernozem soils, abundant moisture, long sunny warm days and cool moist nights produces some of the best wheat, oats, barley, canola and forage crops in the world.  Based on our rural prairie location an abundance of locally grown resources and the necessary infrastructure, the Region has long been a natural for value-added agriculture processing that supports international companies, such as Bunge Canada, Canola Crushing Plant and Refinery; Pizzey Ingredients, Flaxseed Processing; Paterson Grain & Crop Inputs Facilities; and Viterra Grain Elevator and Special Crop Facilities.


Value-Added Products and On-Farm Processing Potential

Innovations in agricultural production have put the region in a unique position.  With access to excellent freight distribution, competitively priced and readily available land, the Region is well positioned to experience an explosion in a diverse range of value-added products from large scale processing to small artisanal ventures using the raw commodities that are grown locally.

The diversity of the regions agriculture is also demonstrated through its ability to produce superior lines of livestock, specifically in the cattle, Bison and horse industries.


Why Value-Added works….

  • High-quality agricultural raw materials for processing
  • Access to railway main line
  • Abundant water supply
  • Connected by major highway routs
  • Access to paved airstrip
  • Low-cost three phase power and natural gas
  • High-speed internet, digital cellular and wireless telecommunications
  • Reasonably priced buildings and industrial-zoned land
  • A well-educations, reliable workforce and training opportunities
  • Community and lifestyle amenities that attract and retain workers
  • Affordable real estate and low cost of living with access to one of the finest recreation areas of the province.
  • Average price per acre of Crop Land;
  • Land Use; 
  • Crops by Acre under production




Nestled in the Assiniboine and Shell Valleys in western Manitoba our Region boasts diverse terrain that supports plenty of options for outdoor adventure, including world-class fishing, wild game hunting and viewing, hiking, cycling, kayaking & canoeing, golfing, skiing, and snowmobiling.  Developments along Lake of the Prairies and at Silver Beach Resort create opportunity for seasonal and full-time living.   They bring new people into the area who are looking for things to do. Combine this with the unique Main Street in Russell that features the Prairie Arch Gallery and the delightful communities of Binscarth, Inglis and Angusville and you have the recipe for a successful Tourism Business.  Entrepreneurs may consider a variety of guest services such as:

  • Accommodations
  • Guiding services
  • Culinary tourism options
  • Outdoor adventures
  • Cultural experiences

 Our Competitive Advantage:

  • Home to 2 of the 4 Travel Manitoba Star Attractions that are located in the Parkland region:  The Asessippi Ski Area & Resort and Inglis Grain Elevators National Historic Site; two very unique tourism attributes in a rural Manitoba setting!
  • Back country access to a 3rd Star Attraction, Riding Mountain National Park, is available from our Region.  
  • At the Heart of our area recreation area is our 4th Star Lake of the Prairies, hosting a number of recreational cottage communities with Asessippi Provincial Park anchoring the south end.
  • At the Heart of our area recreation is our 4th Star Lake of the Prairies with Asessippi Provincial Park.  Tourism here isn’t a seasonal affair.  We have year-round attractions and amenities. 
  • A workforce with a strong customer service attitude
  • Warm, friendly and inviting Communities that embrace visitors
  • A dedicated tourism promotions organization, Asessippi Parkland Tourism (insert link to their site)


Link to Travel Manitoba’s Parkland Profile, which contains travel industry insight:



The community of Russell serves as the regional hub for the delivery of retail and service-based businesses.  The community has taken a visionary approach to business development where retail opportunities are bolstered by the unique Prairie Arch Gallery * link to project website, located on Russell’s Main Street* link to Main Street Building Guidelines and access to good quality highway property.   


The smaller communities of Binscarth, Inglis and Angusville support artisan ventures, retail and service businesses that tend to cater to community residents.  Whether you are looking to buy an existing business or create something entirely new we have land, buildings and infrastructure to accommodate your needs and the supports to assist you with getting started.


Our advantages for retail and service sector businesses include:

  • Access to affordable property 
  • Pedestrian friendly Main Streets
  • Ample street & public parking
  • Stable workforce
  • A large trading area that benefits from having key health, education & recreation facilities
  • A strong & supportive Chamber of Commerce
  • Competitive property tax rates
  • Access to good quality Municipal and Provincial infrastructure – roads, water & sewer, electric & natural gas, 



The business potential within the construction industry is ripe with opportunity.   Whether it be providing residential or commercial trade services, working for one of our local contractors or for Russel Redi Mix Concrete, a division of Coco Group, one of the Provinces leading heavy construction services providers, the region has available land, suitable infrastructure and access to a market base that can support development and entrepreneurs in the construction field.

 Our Advantages:

  • Zoned Commercial / Industrial land available for development
  • Sand & gravel quarries
  • Appropriate retail services to complement the construction sector
  • Stable workforce